BLEACH LONDON - Reincarnation Bond Restoring Shampoo, Strengthening Treatment Repairs Dry, Damaged, Dyed or Bleached Hair, Reduces Breakage by 68%, Vegan & PETA Approved (300ml)

This is incredible shampoo. Fine hair? Perfect. Thick, course cuticle? Fabulous. Dry scalp? Amazing. Dry hair? Not anymore. It’s remarkably better than the majority of my salon brands and somehow only costs like $12. Get it asap.

Exceptional shampoo, I'm blonde and my hair loves it.

We usually use solon shampoo so we are already spending like $25-$30 a bottle on shampoo and decided to try this out. It really isn't bad, it smells good and I don't know that I notice a big difference between this and others we've tried. But this is about half the size as our normal bottles so pretty much the same price and I don't know that the brand name is established enough or that I notice enough of a "repair" to say it's worth the price over those other established brands.It lathers well, and seems to clean well. I don't notice a difference in the condition of my hair but my hair is heavily damaged already from a lifetime of color and I already use a repairing shampoo. The only reason I am knocking a star off is the bottle itself is frustrating to use. The pump is SO STIFF I needed to use two hands to actually get shampoo out of it and even then it took like 4 pumps and I have a hawk and half the amount of hair as the average person. The bottle issues alone mean I probably won't buy it again, I like my one-handed pump salon bottles that pump out enough for my hair in one try.But if you want to try something new, I do like it just not enough to switch brands. The first few ingredients on these are the same but including a side-by-side for comparison. Generally, I think the ingredients in our current shampoo are better as well but you decide!

Fantastic product

The shampoo arrived securely packaged and was without leaks or damage. It is 10.14fl oz in size. This was my first time trying this brand. I tried bond restoring shampoos in the past but was excited about this one because it also contains creatine, amino acids and wheat microproteins - all of which I have not tried in a shampoo before. The color of the shampoo is milky off-white. It smells pleasant - like a fine perfume. The shampoo comes out from a pump - and the pump works consistently well. The shampoo lathers nicely and I also like to use a shampoo brush. After the hair has dried, it feels soft and smooth - including the areas that have bleaching or damage. The ends of my hair often appear dry and brittle but this shampoo makes them look and feel hydrated and healthy. Overall, this is a good bond repair shampoo.